Whirlpool

Building a House of Brands: gyrate Corporations radiation pattern for Success Whirlpools digital asset management computer architecture provides the enterprise tug to protect and expand brand value Leonor Ciarlone fourth-year Editor, The Gilbane line August 2005 Whirlpool Corporation (NYSE:WHR) is the worlds leading manufacturer and vender of major home appliances, with annual gross sales of everywhere $13 billion, 68,000 employees, and 50 manufacturing and technology research centers around the globe. Whirlpools special brand names -- KitchenAid, Roper, Bauknecht, Inglis, Brastemp, Consul and its global Whirlpool brand -- are marketed and sold through direct sales offices in more than 170 countries worldwide. Sustaining its market position requires Whirlpool to take protrude from an exceptional foundation of business strategy, technology, and employees every day. With pillars based on innovative design and development, consistent brand management, and p roactive node relationship management, Whirlpool has established the groundwork it needs to advance a global house of brands. www.gilbane.com © 2005 Bluebill Advisors, Inc. All rights reserved.  meaning Technology Works: Whirlpool Corporation Table of limit INTRODUCTION......................

........................................................................................3 CASE culture OVERVIEW ..................................................................................................3 ACKNOWLEDGMENTS .............................................................................. .........................3 USING THIS CASE ! STUDY ..................................................................................................4 IN THEIR OWN spoken communication: THE WHIRLPOOL PERSPECTIVE ......................................4 RECOGNIZING THE worry ............................................................................................4 THE OPPORTUNITY...If you want to get a full essay, order it on our website: BestEssayCheap.com

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