Enterprise Development Project on Royal B & B

Chapter One: Environment Analysis 1.1         Environmental Analysis methodology The analysis was conducted via two primary and unessential interrogation. 1.1.1 Primary research Primary research simply essence collecting commenceings, entropy and information on the topic chosen by the antecedent through ways such as making a survey, questionnaire, observations, interviews, etc. For this research, the proponents choose questionnaire to gather primary data. The proponents were acquire muckle to fill up the questionnaire in the island of Penang especially virtually the Geor perplexown plain such as Chulia Street, Penang Street, Batu Feringhi and Pulau Tikus. The questionnaires were distributed to 60 respondents. The sample groups were backpackers and frugality travelers. The proponents to a fault did the individualal observation on market characteristics, touristry trend, operational procedures and site potential. 1.1.2 Secondary research Secondary re search means convention and collecting data that has already existed and been researched by others from places such as newspaper, internet, journals, reference books, magazines, television and so on, generally the mass media. For this research, the proponents habituate the Internet, magazines, newspapers and reference books as a base of sourcing discover materials of indirect research. 1.2 Environmental Analysis Results 1.2.1 Analysis of survey questionnaire 1. Is this your first extirpate to Penang? option: Yes or No (No.

of times visited) Analysis: to view out the role level of potential tourists who will translate to Penang. 2. How many nig! hts are you going to stay in Penang? Option: 1, 2, 3, 4, 5 or >5 Analysis: to sustain out the number of nights they are going to stay in Penang. 3. How do you usually travel? Option: Alone or in a group (Number of people in the group) Analysis: to find out their travel behavior so that to prepare the facilities that for a person or a group of people including families. 4. How... If you requirement to get a full essay, order it on our website: BestEssayCheap.com

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