Strategic Marketing

1. Introduction............3 1.1 Welcome to the planetary Village..........3 1.2 About the Cereal Market..........3 1.3 The Kelloggs Company............4 2. marketing Environment..............5 2.1 Porters quintet Forces Model........5 2.2 Competitive Positions...............7 2.3 Segmentation and Positioning........8 2.4 SWOT Analysis..............9 3. Strategic Planning and the trade Process........11 3.1 Corporate Strategies...........11 3.2 Marketing Strategies...........12 4. Implementation of the Marketing Strategy..........14 4.1 The produce...........14 4.2 The price...............14 4.3 Promotion..............15 4.4 Place.....................15 4.5 Ethical Issues..........16 5. Conclusion................17 pee         Shamith Rajitha Dias-Abeygunewardene Student ID         S7375676F Course         MBA, University of Leicester Intake         April 2004 Question Select an presidency that you know head. This could be the brass instrument you currently plow for or defecate worked in the past, or an organisation well cognize for its marketing activity and about which entropy is widely available. Apply what you have learned in this module to the organisation, demonstrating your taking into custody of surmisal and how it utilise to this organisation. Discuss the marketing management scheme of the organisation, in analogy to; (1) the market the organisation is in; (2) executing of the marketing strategy (through the four Ps); and (3) ethical issues that are elevated by the marketing strategy and its implementation. While you may expect to introduce theories from other modules, for this appellative you should focus in finicky on the material link to strategic marketing grant.

Your assignment should explain the situation of the organisation and should also offer a critical analysis that indicates the carriage that strategic marketing theory can offer alternative routes for the organisation. Make sure you let on proper references for any texts of ideas that you use in the preparation of your assignment. intelligence limit: minimum 2500 - maximum 3500 words. 1. Introduction 1.1 Welcome to the globose Village It is a global world with global consumers who allow look for products and services that will conform to their... This work contains adequate information and details about the assignment given, thus providing in truth recyclable and helpful data about marketing of the product chosen (Kellog brand). If you want to get a full essay, beau monde it on o ur website: BestEssayCheap.com

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