Jones Blair Company Case

Case Assignment #1: Jones Blair Company Jones Blair sells cay products in over 50 countries and Dallas-Fort Worth argona is their most important market. tint in this market has increased with the coming of department stores, keystone stores, lumberyard, hardw ar stores, and at the manufacturing level. The JB market can be dis coifed down into the following market components: urban and rural. And each element can be divided into two sub- fractions: household (do-it-yourself) and professional. The rural-household atom should be the utmostest priority. It shows a highschool potential for growth because the client-seller resemblance is more important than the price. The next most important instalment to pursue is the urban-professional sector because they are more concerned with temper rather than price. The rural-professional subdivision is already the most dominate and therefore not a current concern. Lastly, the urban-household is the lowest priority because they are very price-sensitive. Unless Jones Blair sells a high quantity at a very low price, this segment is not going to yield the company profitable. Jones Blair holds the high-end trade market providing mostly to do-it-yourself customers that compliments good service and information about how to apply the paint and how to prepare the surface.

They also cater to professional painters that loss high quality paints. In order to appeal to the rural-household segment, JB needs to murmur on an additional $350,000 on corporate advertising, cut prices by 20%, hire an additional gross revenue representative, or do nada and maintain the statu s quo. I cheer hiring an additional sales! rep because it could potentially generate world-shattering sales if designate to the right territory and professional painters would value the additional service, particularly considering that Jones Blair distributes to exclusive dealers. This financial investment is such(prenominal) smaller than the needed investment in publicity, and has a great chance of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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