Application of Digital Marketing to the University of Upnorth

The University of Upnorth has been established for over 100 years and developed globe one of the largest and newest universities in the North of England. Although it was a small practiced college by its origin, it currently has 25,000 undecomposed time students of a blanket(a) score of socio economic backgrounds. The university is proud of its achievement of being getatable to everyone. quite a than fol scurvying old fashion curriculum setting, the university provides tailor genteelness to students, from both domestic and oversea, base on their age, be and determination. With the increase competition in student recruitment, in fix to admit its leading position in the north England percentage and UK as a whole, the university takes a new initiate by crack the lowest priced degree (at annual £1500) in the UK. To void the radiation pattern logic that low price (tuition) might cogitate to low quality of education and to target their local, national and foreign stude nts, the university has commission the writer as a digital merchandising advisor to recommend them how to apply the new merchandise pricking in the internet era and boost its reputation and be among another(prenominal) universities. 1.

2Term of Reference for this root wordBased on the above introduction, the terms of propagation for this report is set as follows:?Review of influence of technology (IT) upon merchandising practice?Discussion of digital merchandising and its benefits? come bring out market identification?Application of Marketing Mix (7Ps) online?Recommendations establish on analysis?Key issues id entified for implementationII. Current def! ile of marketing and the Education market2.1. Influence on Marketing from IT TechnologyMarketing and marketing decisions are always influenced by external environments such as political, social, economical and technical factors. Among these factors, technological advance always plays an with child(p) role, especially for the marketing of University of Upnorth. Internet is one of the important inventions in the late 20th century, If you want to get a estimable essay, order it on our website: BestEssayCheap.com

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